RIP BNG? Bonang And Other Celeb Businesses That Flopped
Bonang Matheba’s House of BNG Faces Major Price Drop and Business Challenges
Reports have emerged that Bonang Matheba’s House of BNG beverage range has faced a significant price cut, surprising many South Africans.
The luxury drink, once priced at R399, is now selling for just R99 in a Woolworths store, according to a post by celebrity blogger Musa Khawula.
The discount has raised eyebrows, especially as Bonang has not yet responded to the news.
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An industry insider suggested that this situation isn’t unique to Bonang’s brand.
Champagne importer @monsieurponto noted that many alcohol brands are being pulled from shelves due to poor performance.
It’s Not only her, a lot of alcohol brands are being uplifted (meaning removed from shelves for none performance).
Alcohol sales have dropped dramatically this year, especially Spirits and wines.
People are opting for beer and Ciders. It’s bad. https://t.co/MsMFDgXBgZ
— Monsieur Ponto (@monsieurponto) October 8, 2024
He added that alcohol sales, especially for spirits and wines, have dropped dramatically, with consumers opting for cheaper options like beer and ciders.
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Bonang isn’t the only South African celebrity facing business struggles. Lekau Sehoana’s Drip Footwear was recently ordered into liquidation, leading to store closures and job losses across the country.
A video showing some of Drip Footwear company assets being removed from its factory following the High Court’s order for liquidation.
The liquidation process involves selling off the company’s assets to pay off its debts, and once that process is complete, the company will be… pic.twitter.com/oG9NbcUjUR
— MDN NEWS (@MDNnewss) October 9, 2024
Similarly, Boity Thulo’s perfume, Pink Sapphire Eau de parfum, and her haircare range Halo Heritage, both launched in 2020, have also struggled in the market.
Boity’s fragrance is being removed from shelves.
I’ve reviewed it in the past: It smells like it was created to mimic aspects of Baccarat Rouge 540. However I find the dry-down cloyingly sweet and salty.Sincere admiration for her tenacity and perseverance as an entrepreneur… pic.twitter.com/aKnZhwv4cd
— The OfficialPerfumePlug (@Zesipho_M) April 18, 2024
Despite the challenges, Boity encouraged perseverance, reminding her followers that setbacks are part of the journey.
Other celebrities, such as DJ Zinhle, Minnie Dlamini, and Maps Maponyane, have also faced similar hardships.
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DJ Zinhle’s furniture brand Jiyane Atelier quietly shut down last year, while Minnie Dlamini had to liquidate her beauty business, MD Body.
Glow from within. Feel comfortable in your own skin ✨ #MDBodySA #MinnieDlaminiBody #SkinCare pic.twitter.com/WbpYhYQJbf
— MD Body (@mdbodysa) June 24, 2021
Maps Maponyane, after launching his burger joint Buns Out in 2020, was forced to close due to the impact of load shedding and the COVID-19 pandemic.
Lunch at Buns Out. 🍔 🍟 🇿🇦
Congratulations @MapsMaponyane pic.twitter.com/GhzKhZIDRF— Gemaén Jordan Taylor (@GemaenTaylor) January 10, 2020
Despite the setbacks, these stars remain resilient, reminding us that even in business, failure is part of the path to success.
